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Video Submissions – Next Phase in Link Wheel Creation

PBTR8A38MK74 Well, video submissions are now very efficient web marketing and SEO technique while most people simply avoid it. Having great video submitted in proper category with adequate keywords and title can make a great impact on your SEO and web promotion campaign directly. In fact, people like watching video more than reading simple content. Therefore video is a great way to convey your message successfully to your target audience. Definitely, video submission has a great potential. 

Now, come to our demo Link Wheel creation project that we are learning here. Since, it is a small link wheel we will only go for 5 video submissions but remember submit your video to the most popular video submission site like Google Video, YouTube, MetaCafe, Daily Motion, Yahoo Video etc. Submitting videos in any 5 video sites will work great in our small link wheel creation campaign. And it is an essential part as well.

Before creating the video you should have to consider some most important aspects. For instance, what will be the script, the way of presentation, language and it will be a slide show or anchor presentation, etc. Although you can arrange these all things by your own, there are lots of service providers available who can do all these things on your behalf. Now it’s on you whether you want to go with a provider or do the things by your own.

Now develop an impressive video demonstrating the services you are offering in a very clear way. Remember, there should be no uttering type voice. Voice plays an important role in video hence voice should be clear, stable and sound. 

Next, if your video is slide show then develop the images wisely, put them in a sequence and make a successful presentation. Otherwise, if there is an anchor presenting the services offered by you then try to go with an anchor that is experienced and very professional in his/her work.

Again keywords, title, category are most important. Ideal title should be catchy, having your brand name and essentially the main keyword. Now make your profiles in video submission sites I have mentioned above and submit it in appropriate category. You should also popularize it with social bookmarking and networking sites so that more and more people come and watch it.

Video submission attracts reasonable amount of traffic on your website therefore it is getting wide popularity today. And also that is the reason behind the growth of different video development and submission companies. Almost every day you can see a new video submission company on net.

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Article Submission – the next step in Creating Link Wheel

Submitting articles to high PR articles submission sites is our next step. Well, I think you guys remember that this blog is the part of series where I am explaining how to create a small and successful link wheel. In link wheel, article submission is a bit different from the article submission for backlinks.

However, you will get some quality backlinks automatically when you will submit your article in these sites. But in backlinking you need to submit the article in at least 300 to 500 sites to get backlinks. And here we will need to submit the articles in only 5 sites.

While choosing the sites for submitting your articles you should go for high PR sites like Ezine, Go articles, Article dashboard etc. Constant Content and Associated Content from Yahoo are other good options as well. Here you can earn some revenue as well but these sites need very high quality content.  

Remember, you should not spin the articles. Write one unique article for each site that might have a good balance between information and promotion. As you cannot expect your article at the home page of website, try to create articles that will be listed in featured articles section at home page. It will maintain the quality of backlink.

You cannot give anchor text in content while submitting your articles in some sites like Ezine etc but these sites offer fully featured author SIG box. Here you can write something about your website and give anchor text. Give one backlink to your site and another to anyone of your blogs. Check the TOS of that particular site and if it allows more than two links in content or SIG then you should take the benefit of this opportunity and give the links for your other blogs as well.

Content should be written in perfect grammar and interesting style so that the reader would become curious about the author and finally land to your website. Now, it’s the time for social bookmarking and networking. Use all social bookmarking and networking tools you have and popularize your articles. And don’t forget to vote and rate your articles.

Well, it was article submission part in link wheel creation. Remember, it’s a short link wheel and we are just targeting to about 1000 visitors per day. You can increase the figures if you need more traffic. I will come soon with the next step for developing a complete link wheel. 

Blogging – the Base of Link Wheel

http://seowebpalace.blogspto.com

Okay guys! Now everyone knows how to blog and where to blog. But do you know that blogging is a fundamental element of successful link wheels? I have discussed there in creating link wheels about the blogs in short. Here I am going to illustrate the full power of the well designed blogs and their role in link wheels. As you know creating link wheel is a good SEO strategy.

The first elementary step is to find out the sites that are offering free blogging services. It’s not a tough task – just google anything. Now analyze the results. While analyzing the results with keen eyes you will see some blogging sites at top rankings. Now, it’s the time to action. Navigate to that site and claim your brand new blog. But remember you should make at least 10 blogs on different sites. Each one might have target keyword in its name. Also give a short briefing for what the blog is. Here you should also place main keyword as well as other related keywords.

http://seowebpalace.blogspto.

The next step is designing. Input the required details in every field so that it doesn’t look like that you are not serious. And don’t forget to put some news reels, videos, RSS feeds from other blogs, blog roll, etc in different widgets in order to keep your blog fresh and search engine friendly. But remember, all the stuffs I mentioned should be related to your target keyword.

Now post one blog on each blog. Remember content should be different and unique as well as focused on your product category. Place most of the keywords in first and second paragraphs and it should be informative as well.

Move forward and let the world know that your blogs have come into existence. Submit your blog in major search engines like Google, Bing, and Yahoo etc. Burn the feeds and submit it to about 20 RSS submission sites. You should also use ping services for pinging your blogs. Submit your blogs in about 100 to 300 blog submission sites according to your ease. Remember more submissions means more traffic.

Now popularize your blogs with the help of efficient social networking sites. Facebook and Twitter are the most popular ones but there are still some others that have wider reach. So you should find out and make accounts there. It’s the time to bookmark each of your blog with high PR social bookmarking sites. I will suggest you to put addthis widget on your blogs and site. It works like a handy for bookmarking and sharing purpose. You will find about 800+ sites there.

Finally, don’t forget to put backlinks on your blogs. One pointed to your site and another to next blog. I have used the blogging platforms like Squidoo, Hubpages, Blogger, WordPress, Scribd, etc for creating the blogs. You can search other high PR sites at Google.  

Creating Link-Wheel for Optimum Reach and Better Page Ranking

Just imagine if you can develop a cycle which would point quality backlinks to your site consistently and turn a reasonable traffic towards the site then it will certainly impact on your page ranking. A certain and cyclic order of web2.0 properties is known as link wheel. While everything is in right place then this link wheel can be a quick and tricky way to achieve the desired goals.

First of all develop a full-fledged SEO optimize website. It is the center of every link wheel, i.e. every link in link wheel will finally point to your site. Next step is to create the blogs according to your needs. Remember, the number of web2.0 properties depends upon your site’s size. For this example we will create 10 blogs and enrich each blog with at least one original article. You can place RSS feeds, News reels and links to other high PR blogs on each of your blog as well. No doubt, it works.  

Now, it’s the time to work on these blogs. Burn the feeds of each blog and submit the feeds into at least 20 to 30 RSS submission directories. Afterwards, create about 30 accounts on different social bookmarking sites and bookmark each blog. You should also submit each blog into at least 10 high PR sites. But don’t forget to place the link of your website in each blog. You can also use social networking sites to popularize these blogs. Also cross link the blogs with each other. The first part of your link wheel completes here.

Write at least 5 articles to submit on 5 different high PR article submission sites. Put your website’s link as well as one or two blog links in your SIG while submitting the articles. Again use your social bookmarking and networking accounts to bookmark these articles.

Finally come to backlinks, arrange at least 500 low PR and 200 high PR backlinks pointing your website. Submission of videos at some popular video submission sites is also an essential part of link wheel where you can put links pointing directly to your website.

Finally, with 25 articles and about 120 accounts on different websites you can complete a medium size link wheel for your site.  But do you unique articles and don’t use any software for this work so that the process would be complete White Hat. You see, the estimated time for complete link wheel is about 20 days and you will see the result within next 10 days. Means a total of one moth is enough to complete this link wheel.

Well guys, keep your eyes here. I will soon publish the high PR blog sites, social networking sites, bookmarking sites, and everything related to this link wheel in different blogs.

Integrating Web2.0 Properties with your site – Essential SEO elements

Having a website without potential visitors doesn’t worth at all. At least, net addicts should know that your URL also exists. If you don’t have enough audience then your website is good for nothing. Doesn’t matter how much attractive it is or how much good services it is serving. Web2.0 properties are gaining popularity currently as an efficient SEO technique. It doesn’t only offer quality backlinks but make your online profile equally popular.

Exposure of your website to Web2.0 properties drastically increases the popularity of your website and its visibility across the web. Here are some proficient Web2.0 properties that will help you a lot achieving the desired volume of traffic on your website.

Blogging – Having a resourceful and informative contextual blog that have plenty of information about the product you are selling is the best Web2.0 property. Let your audience read the quality content given at your blog and then redirect these visitors to your online portal. It will build your credibility and obviously increase the visitors on your site. Additionally, you will be served with quality backlinks as well. If you integrate the blog at your site then it’s also a good option because it will keep your site continuously updated. WordPress, Blogger etc are free of cost blogging platform where you can start blogging any time. Also you will find a user friendly interface there at almost every blogging platform.

Social Bookmarking – Bookmarking has always been in utmost priority of SEO professionals. Bookmark your webpage every time you update your site. For bookmarking, you will not some social descriptions about your website. Tags are also important while bookmarking your site at social bookmarking platforms. Digg, Delicious, Stumble upon, etc are some very popular social bookmarking sites where you can leave bookmarks of your site. You only have to place the bookmark button on your browser’s bookmark bar and you can easily bookmark your site frequently. If you have a good social network there then your bookmark will gain easy popularity while giving you a backlink to your site.

RSS Feeds – Distributing your feeds in the form of XML is another good SEO strategy. Atom, RSS are well known feeds and with some blogging sites like Blogger these feeds are integrated. You should also burn your feeds with feed burner sites like Google Feedburner etc. It will make your blog compatible with iPods, iPads, etc. Also you should place contextual RSS feeds on your site because fresh RSS feeds are the best source of quality content. You will receive reasonable amount of fresh content on your site automatically without having to do anything.

There are also some other equally efficient Web2.0 properties but because of the lack of space I am just giving 3 properties here. Hope the information will be beneficial for you and you will be able to attract good number of visitors on your site.

Social Networking In the Light Of SEO

Social networking sites like Facebook, Twitter, LinkedIn, Orkut, etc are very popular now a day. The growing popularity of internet has converted the world into a global village and people are now very interested to know what is happening in the other part of the world. There are lots of direct benefits of these social networking sites like you can learn and understand other cultures and customs and even you can improve your profession track record with the help of these sites.

But you know there are some indirect benefits of these sites as well. Today, these sites are the powerful resources of quality backlinks and you can make your site or blog popular within a reasonable course of the time. In SEO, social networking is considered as an essential because it can generate organic as well as inorganic traffic on your website.

When you share the link of your website/blog through these sites, other people come to know that this actually exists somewhere within the web. They came across to your link, read it and if they like it they will also share it from their own social networking platform. It works like a continuous chain and your site/blog gains a wide popularity easily. But it generates only inorganic traffic.

As everybody knows that social networking sites have excellent page rakings and bots love these sites. Hence placing your links in these sites generates quality backlinks for you that help a lot in generating organic traffic and increasing the page raking.  Additionally, if someone places your link in his own web page with good ranking you will get some more quality backlinks easily. And of course! All these things come free of cost.

Along with these sites you can also utilize other quite beneficial buzz sites like Google Buzz, Yahoo Buzz, etc. Social bookmarking is another good technique to increase the page ranking. Bookmarking with Digg, Delicious, Stumble, and other popular social bookmarking tools leaves a great impact on your page ranking while bots crawl the web page.

But for doing so, you might have a wider social network across the web. 

Dofollow and Nofollow backlinks defined

While working on SEO projects you might need to know about backlinks. In fact, most people get confused when it comes to Dofollow and Nofollow links. It’s necessary to figure out the difference between both types of backlinks and learn their importance. So that you can utilize Dofollow and Nofollow links where ever necessary and increase the page ranking of your website. So, here we go!!

In fact, Dofollow and Nofollow words are for search bots not for visitors. These links are purely SEO elements. The type decides if search bots should follow the links given on your site or not. If you allow search engines to follow the URL on webpage while crawling then your blog or website is Dofollow. Interestingly, you don’t have to do anything special to make your blog or website Dofollow. If you need to make your blog Nofollow then just insert this html code attribute into hyperlink - “rel = “nofollow”” and bots will not follow the link.

Now, the question is how you can check if the blog or website is Dofollow or Nofollow. For this, you should check the source code of that particular webpage and analyze the attributes. If you are posting your links at Nofollow pages then this type of backlinks don’t worth too much and it’s the wasting of your time if you are doing so for boosting the rank of your website or blog because search engine doesn’t count these links while deciding the rank.

Therefore, Dofollow links are quite beneficial for link building projects. And you should find the Dofollow blogs for posting comments. 

Importance of Content in SEO

Fresh and quality content always drives more traffic to your website. Fresh content attracts more readers and also the search bots. Therefore, relevant and frequent content update is a key of success in SEO. If you regularly update your site then there are more chances that the bots will return on your site soon. Failing in doing so may decrease your current position in search rankings. Thus no matter what your site is all about, placing relevant RSS feeds, news feeds and blogs in your site is a good idea. It will keep your site regularly updated.

How to add fresh and regular content on your site

Optimizing journalism, communication, magazine etc sites for search engines is really very easier as compared to other product based site. Because there is a natural flow of fresh content to these sites that is not true for other ordinary sites. For media related sites you just have to optimize the content according to SEO. 

If you are hiring a writer to write the content for your site then ask for a good balance between information and advertising. Readers come to a site for having some valuable information and if there is just promotional content there visitor will never get back to you. Even for product oriented contents you should go for different content every time. 

For ordinary and product based sites you can add contextual news reel section or blog section on your website. It will keep your site continuously updated thus you will not lose your current ranking. It’s better to have a message or event corner where you can post recent activities of your company. It will keep the interest of visitors. 

Additionally, RSS feeds are quite beneficial source of fresh content. It’s like a syndicate marketing and gaining popularity today. Just try out relative RSS syndicate on your website. 

Puffing up the significant terms

Give extra importance to significant terms by making them bold or italics. While a search-bot crawl your web page then it searches for bold or emphasize terms thus check the relevancy. So use <b> as well as <i> tag with important pieces of content. But the excessive amount of emphasized or bold content may be considered as spamming by search robots so try to avoid it. You can use these tags in headings. 

Duplicate Content 

Today duplicate content is a prime concern before webmasters because many webmasters are using such content. Therefore, check the content for duplicity before posting it on your website. Also don’t use free articles as it is but make some changes so that it can pass search engine filters. While using free content, keep in mind that the content may be used by any other webmaster. 

If your content is found stolen, duplicate, or spam then search engines will ban your site and it will not appear in search results. You should also check your website for duplicity time to time. Use copyscape for the purpose because it offers the most accurate results.

Learning the Links in SEO

Links are what which associate the web and make it a large interconnected virtual world. Naturally, if you like any page then the page gets linked with your site and vice versa. The process is a natural way of link building. But from SEO point of view, you have to go for backlinks and outbound links in order to increase the relevancy of your webpage with concerned keyword. In the terms of link building quality as well as quantity both are important.

Inbound Links (Backlinks)

The links that are directed to your site are called backlinks. Backlinks are considered as the most important element in SEO campaign. They represent your popularity in web space. But some backlinks are harmful as well. Having backlinks from contextual and reliable source can increase the ranking drastically but if you have backlinks from bad sources or 0 page rank web pages then it worth nothing. Don’t purchase the links from Link Farms or any other source.

Directory submissions, blog comments, forum postings, article submissions are the most frequently used and free of cost methods to get quality backlinks. But be sure about the page ranking and reliability of the source. You can also go for link exchange but this method is also not very reliable. You never know when another party would violate the rules and get banned or in which context your backlinks are placed or your backlinks are still there.

Outbound Links

Just the vice versa of backlinks. When you place a link that redirects to any other site then it is called outbound link. Just like in the case of backlinks, outbound links should also redirect to a good ranking page. Means you should always go for quality outbound links.

Internal Links

Internal links redirect to any other page from your own website. In the context of internal links, don’t use images for link building but use text (especially keywords) for internal linking. As search robots can only see text hence try to avoid images or other designer stuffs. But in case you don’t have other options, always give description within <alt> tag for that designer widget like buttons, images, flash, etc.

Anchor texting

Putting the URLs within keywords is anchor texting. Links from anchor text have more value than simply putting the URLs alone somewhere in the web. Especially for backlinks anchor texting is very important. But always take the text into account before anchor texting for backlinks. Relevant keywords, contextual keywords or main keywords are the best for using in anchor text.

So, always check your backlinks if they have anchor text. An anchor text associated with inappropriate keyword may distract the visitors; like if your backlink is associated with “the worst site” then it’s not good for your site. Also the content where the anchor text is should be contextual.

The things that should be avoided

·         Never go with link farms.

·         Try to avoid exchanging the links.

·         And outbound links from spammers should be avoided.

There should be a good balance between inbound and outbound links. You should try to get at least 10 times more backlinks as compared to outbound links. But the links referring to news websites or RSS feeds are good as they offer fresh and unique content.

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Optimizing your webpage for keywords

Optimizing your webpage for keywords don’t require to be focused on desired traffic only but keywords need to relate your website as well. As everybody knows, keywords are the most important and primary element of any SEO campaign therefore one should also consider the quality aspect along with the quantity. Placing keywords in domain name, headings, titles etc. drives more sophisticated results as compared to having keywords in lower paragraphs.  

Here are some keyword optimization tips:

Keyword Optimization for URLs

URL is the first impression on your targeted audience and search engines. Having precise keywords on URLs is a good strategy while optimizing your page for keywords. Use precise keywords in place of wide-range keywords. Just for example – if you are selling some children foods then having “child food”, “children food”, “baby foods”, etc are relatively better as compared to simple “food”, “foods” etc.

But don’t make URLs just the bin of keywords. It’s true that you can have up to 4 or 5 keywords in URL but practically it’s not good. Your URL may be quite lengthy for the visitors to memorize thus you may lose some potential visitors. Try to make it balanced. Additionally, think more than one URL for your site as it may be possible that someone has already taken the domain name you consider.

Keyword Optimization for Page Titles

Titling the pages on your site is another good strategy for keyword optimization as <title> tag is visible on almost every search engine including Google as well. Well, programming languages like HTML, XML etc doesn’t make it necessary to write something here and you can leave it blank but from SEO point of view it is necessary. Insert one or two keywords in title as well. Here you can put the keywords in a sensible order like <title>Baby food products – Choose your favorite</title>.

Keyword Optimization for Headings

Having frequent headings may not be a good practice as per literature but it’s good in SEO. Try to break your content into different headings and try to insert some keywords in headings as well. Technically, you can insert as many keywords as you want in headings but it must make some sense. Also, while making headings think about the heading type. If it is <h1> tag then it means larger fonts and you should not go for the two or three line sentence for it. Just try to keep it compact.

Keyword Density

Now the time for content. Keyword density should be overall 3 to 5% for the prime keyword and in between 1to 2% for each of the rest keywords. Keyword density formulates the content relevancy with the topic. Having 4 or 5 sub keywords is good. Don’t go for a big number of keywords because then your content will be over stuffed with keywords and may be considered as spam. The ideal keyword density is 2 to 3%.

Finding the best suitable keywords for your site

Keyword research is an essential while optimizing your website for various search engines. You should have a clear idea on which term(s) you should target. Don’t bother with numerous keywords but focusing on selected and more specific keywords is a good idea. Here is a general idea about different types of keywords:

Wide-range Keywords

Wide-range keywords are the ones that are frequently searched. Because of the nature of these keywords they are very short and have a broad range. Just consider you are supplying food products- then “food”, “food supply”, “food supplier” etc will be wide-range keywords. Having No#1 rank for any of wide-range keywords, specific to your site, is very hard but it will turn very high volume traffic to your site.

Precise Keywords

Precise keywords make the search quite narrow and targeted. These keywords may have additional information associated with wide-range keywords like adjectives, particular place, etc. Since you will find relatively lower competition for these keywords, having good search engine rankings for these keywords is a bit easier. Just take above example into consideration, here the “Baby food products”, “Healthy food products”, “Food products for pets” etc. would be the precise keywords. But these keywords attract a low volume of traffic on your online portal.

More Precise or Unique Keywords

Unique keywords relate to a particular brand or company and meant of big brands only. If anyone searches about a particular brand like “Microsoft”, “Google” etc then obviously it is not for everyone. Hence, if you are a reseller then you can utilize these keywords easily. But it will turn only a specific search stream on your website.

Short listing

Don’t be over optimistic and never go for large number of keywords. It will make the process more typical and complex. Just pick up the 3 to 5 best suitable keywords and focus your SEO campaign on these keywords. Following the strategy will make the process fast and more specific.

Some good keyword research tools are available and you can utilize them for free. Google Adword is the best among these tools. 

The Panda Update from Google blows search engine results in UK

The recent step from Google hits the current search engine ranking of various websites in UK. Ciao, one the most favorite site from Microsoft is hurt badly with the new algorithm applied by Google. The site offers the cost comparisons as well as reviews.

Well, same goes true with other such sites which offer product reviews, comparisons and gift vouchers but since Google and Microsoft are close competitors, this update is considered as to keep the letter low profile. While Google says that the recent search engine update, Panda, is aimed to provide better and quality results to its users. 

Actually in last November, other sites from Microsoft – Ciao, Foundem and ejustice.fr – reported that Google is playing unfair game with them and drowned their real search engine rankings under the unsponsored search results by unfair means. But Microsoft didn’t come into front. 

According to Google spokesperson, recently updated Panda algorithm has come into effect for decreasing the visibility of websites which provide duplicate content and are full of advertisement. But this move has affected various sites badly. Ciao has lost about 90% of its visibility in search engine results after the update. Other major victims are Qype, ehow, about.com, Tech Radar, and play.com.

On the other hand, some websites received drastically improved search engine visibility. Most of them are related to journalism and media industry like Tech Crunch, Mirror.co.uk and Metro.co.uk.

Knock the Spider’s Head with efficient Internet Marketing Strategies

Nowadays, web has emerged as a great revenue generating tool. Does not matter what are you selling but if your web presence is not upbeat then definitely you are losing the potential customers. Here the term ‘Internet Marketing’ becomes significant and for a successful business entrepreneur efficient internet marketing is quite essential today.

Lots of strategies for internet marketing are available and it’s not tough to find out a professional service provider for the purpose. Looks great! But it’s not as simple as it looks. In fact, as an owner of online business you might know how to promote your product online?

Start with the basics – examine the technical details of your website. You can take the help of a professional SEO expert as well. Remember, avoiding SEO would prevent your site to be on the first page of any popular search engine therefore take the services of white hat SEO in order to make your site search engine friendly.

Now, it’s the time to promote your product or in other words your website’s link so that you can attract reasonable number of visitors at your online store. Aiming at good number of visitors needs much more proficient link building techniques.

Link building means posting your link at popular online places which have more than average page ranking. Social networking, blog posting, forum posting, directory submission are some of the most common link building methods. Also, you can exchange your link with others – Post their links on your site and in turn they will post your link on their websites. Continuously update your website so that it would always remain fresh and robots can find it easily.

Summing up, at the end every internet marketing strategy ends up at the visibility of your website to popular search engines. There are some other strategies as well such as email marketing but they are not as efficient and result oriented.