Optimizing your webpage for keywords

Optimizing your webpage for keywords don’t require to be focused on desired traffic only but keywords need to relate your website as well. As everybody knows, keywords are the most important and primary element of any SEO campaign therefore one should also consider the quality aspect along with the quantity. Placing keywords in domain name, headings, titles etc. drives more sophisticated results as compared to having keywords in lower paragraphs.  

Here are some keyword optimization tips:

Keyword Optimization for URLs

URL is the first impression on your targeted audience and search engines. Having precise keywords on URLs is a good strategy while optimizing your page for keywords. Use precise keywords in place of wide-range keywords. Just for example – if you are selling some children foods then having “child food”, “children food”, “baby foods”, etc are relatively better as compared to simple “food”, “foods” etc.

But don’t make URLs just the bin of keywords. It’s true that you can have up to 4 or 5 keywords in URL but practically it’s not good. Your URL may be quite lengthy for the visitors to memorize thus you may lose some potential visitors. Try to make it balanced. Additionally, think more than one URL for your site as it may be possible that someone has already taken the domain name you consider.

Keyword Optimization for Page Titles

Titling the pages on your site is another good strategy for keyword optimization as <title> tag is visible on almost every search engine including Google as well. Well, programming languages like HTML, XML etc doesn’t make it necessary to write something here and you can leave it blank but from SEO point of view it is necessary. Insert one or two keywords in title as well. Here you can put the keywords in a sensible order like <title>Baby food products – Choose your favorite</title>.

Keyword Optimization for Headings

Having frequent headings may not be a good practice as per literature but it’s good in SEO. Try to break your content into different headings and try to insert some keywords in headings as well. Technically, you can insert as many keywords as you want in headings but it must make some sense. Also, while making headings think about the heading type. If it is <h1> tag then it means larger fonts and you should not go for the two or three line sentence for it. Just try to keep it compact.

Keyword Density

Now the time for content. Keyword density should be overall 3 to 5% for the prime keyword and in between 1to 2% for each of the rest keywords. Keyword density formulates the content relevancy with the topic. Having 4 or 5 sub keywords is good. Don’t go for a big number of keywords because then your content will be over stuffed with keywords and may be considered as spam. The ideal keyword density is 2 to 3%.