Finding the best suitable keywords for your site

Keyword research is an essential while optimizing your website for various search engines. You should have a clear idea on which term(s) you should target. Don’t bother with numerous keywords but focusing on selected and more specific keywords is a good idea. Here is a general idea about different types of keywords:

Wide-range Keywords

Wide-range keywords are the ones that are frequently searched. Because of the nature of these keywords they are very short and have a broad range. Just consider you are supplying food products- then “food”, “food supply”, “food supplier” etc will be wide-range keywords. Having No#1 rank for any of wide-range keywords, specific to your site, is very hard but it will turn very high volume traffic to your site.

Precise Keywords

Precise keywords make the search quite narrow and targeted. These keywords may have additional information associated with wide-range keywords like adjectives, particular place, etc. Since you will find relatively lower competition for these keywords, having good search engine rankings for these keywords is a bit easier. Just take above example into consideration, here the “Baby food products”, “Healthy food products”, “Food products for pets” etc. would be the precise keywords. But these keywords attract a low volume of traffic on your online portal.

More Precise or Unique Keywords

Unique keywords relate to a particular brand or company and meant of big brands only. If anyone searches about a particular brand like “Microsoft”, “Google” etc then obviously it is not for everyone. Hence, if you are a reseller then you can utilize these keywords easily. But it will turn only a specific search stream on your website.

Short listing

Don’t be over optimistic and never go for large number of keywords. It will make the process more typical and complex. Just pick up the 3 to 5 best suitable keywords and focus your SEO campaign on these keywords. Following the strategy will make the process fast and more specific.

Some good keyword research tools are available and you can utilize them for free. Google Adword is the best among these tools.