The recent step from Google hits the current search engine ranking of various websites in UK. Ciao, one the most favorite site from Microsoft is hurt badly with the new algorithm applied by Google. The site offers the cost comparisons as well as reviews.
Well, same goes true with other such sites which offer product reviews, comparisons and gift vouchers but since Google and Microsoft are close competitors, this update is considered as to keep the letter low profile. While Google says that the recent search engine update, Panda, is aimed to provide better and quality results to its users.
Well, same goes true with other such sites which offer product reviews, comparisons and gift vouchers but since Google and Microsoft are close competitors, this update is considered as to keep the letter low profile. While Google says that the recent search engine update, Panda, is aimed to provide better and quality results to its users. Actually in last November, other sites from Microsoft – Ciao, Foundem and ejustice.fr – reported that Google is playing unfair game with them and drowned their real search engine rankings under the unsponsored search results by unfair means. But Microsoft didn’t come into front.
According to Google spokesperson, recently updated Panda algorithm has come into effect for decreasing the visibility of websites which provide duplicate content and are full of advertisement. But this move has affected various sites badly. Ciao has lost about 90% of its visibility in search engine results after the update. Other major victims are Qype, ehow, about.com, Tech Radar, and play.com.
On the other hand, some websites received drastically improved search engine visibility. Most of them are related to journalism and media industry like Tech Crunch, Mirror.co.uk and Metro.co.uk.
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