Learning the Links in SEO

Links are what which associate the web and make it a large interconnected virtual world. Naturally, if you like any page then the page gets linked with your site and vice versa. The process is a natural way of link building. But from SEO point of view, you have to go for backlinks and outbound links in order to increase the relevancy of your webpage with concerned keyword. In the terms of link building quality as well as quantity both are important.

Inbound Links (Backlinks)

The links that are directed to your site are called backlinks. Backlinks are considered as the most important element in SEO campaign. They represent your popularity in web space. But some backlinks are harmful as well. Having backlinks from contextual and reliable source can increase the ranking drastically but if you have backlinks from bad sources or 0 page rank web pages then it worth nothing. Don’t purchase the links from Link Farms or any other source.

Directory submissions, blog comments, forum postings, article submissions are the most frequently used and free of cost methods to get quality backlinks. But be sure about the page ranking and reliability of the source. You can also go for link exchange but this method is also not very reliable. You never know when another party would violate the rules and get banned or in which context your backlinks are placed or your backlinks are still there.

Outbound Links

Just the vice versa of backlinks. When you place a link that redirects to any other site then it is called outbound link. Just like in the case of backlinks, outbound links should also redirect to a good ranking page. Means you should always go for quality outbound links.

Internal Links

Internal links redirect to any other page from your own website. In the context of internal links, don’t use images for link building but use text (especially keywords) for internal linking. As search robots can only see text hence try to avoid images or other designer stuffs. But in case you don’t have other options, always give description within <alt> tag for that designer widget like buttons, images, flash, etc.

Anchor texting

Putting the URLs within keywords is anchor texting. Links from anchor text have more value than simply putting the URLs alone somewhere in the web. Especially for backlinks anchor texting is very important. But always take the text into account before anchor texting for backlinks. Relevant keywords, contextual keywords or main keywords are the best for using in anchor text.

So, always check your backlinks if they have anchor text. An anchor text associated with inappropriate keyword may distract the visitors; like if your backlink is associated with “the worst site” then it’s not good for your site. Also the content where the anchor text is should be contextual.

The things that should be avoided

·         Never go with link farms.

·         Try to avoid exchanging the links.

·         And outbound links from spammers should be avoided.

There should be a good balance between inbound and outbound links. You should try to get at least 10 times more backlinks as compared to outbound links. But the links referring to news websites or RSS feeds are good as they offer fresh and unique content.

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