Importance of Content in SEO

Fresh and quality content always drives more traffic to your website. Fresh content attracts more readers and also the search bots. Therefore, relevant and frequent content update is a key of success in SEO. If you regularly update your site then there are more chances that the bots will return on your site soon. Failing in doing so may decrease your current position in search rankings. Thus no matter what your site is all about, placing relevant RSS feeds, news feeds and blogs in your site is a good idea. It will keep your site regularly updated.

How to add fresh and regular content on your site

Optimizing journalism, communication, magazine etc sites for search engines is really very easier as compared to other product based site. Because there is a natural flow of fresh content to these sites that is not true for other ordinary sites. For media related sites you just have to optimize the content according to SEO. 

If you are hiring a writer to write the content for your site then ask for a good balance between information and advertising. Readers come to a site for having some valuable information and if there is just promotional content there visitor will never get back to you. Even for product oriented contents you should go for different content every time. 

For ordinary and product based sites you can add contextual news reel section or blog section on your website. It will keep your site continuously updated thus you will not lose your current ranking. It’s better to have a message or event corner where you can post recent activities of your company. It will keep the interest of visitors. 

Additionally, RSS feeds are quite beneficial source of fresh content. It’s like a syndicate marketing and gaining popularity today. Just try out relative RSS syndicate on your website. 

Puffing up the significant terms

Give extra importance to significant terms by making them bold or italics. While a search-bot crawl your web page then it searches for bold or emphasize terms thus check the relevancy. So use <b> as well as <i> tag with important pieces of content. But the excessive amount of emphasized or bold content may be considered as spamming by search robots so try to avoid it. You can use these tags in headings. 

Duplicate Content 

Today duplicate content is a prime concern before webmasters because many webmasters are using such content. Therefore, check the content for duplicity before posting it on your website. Also don’t use free articles as it is but make some changes so that it can pass search engine filters. While using free content, keep in mind that the content may be used by any other webmaster. 

If your content is found stolen, duplicate, or spam then search engines will ban your site and it will not appear in search results. You should also check your website for duplicity time to time. Use copyscape for the purpose because it offers the most accurate results.